Have you ever imagined turning every software company into a fintech company? At Payabli, that’s exactly what we’re doing. In the latest episode of the Vlad Kachur Show, our co-founders and co-CEOs, Jo Phillips and Will Corbera, sit down with Vlad to talk about how they created and scaled Payabli into the Intelligent Fintech Operating System for Vertical SaaS.
Jo and Will kick things off with their backgrounds and the origin story behind Payabli, including a detail longtime followers will recognize: the two first crossed paths at a salsa club in Miami years before they ever talked business, a chance meeting that eventually turned into a friendship and, later, a partnership built on shared conviction about where payments were headed.
From there, the conversation moves into how they approached GTM in the earliest days, and how that thinking has evolved as Payabli has scaled across more than a dozen vertical SaaS categories. Jo and Will also dig into what it actually takes to build tools that developers want to use, and why that developer-first mindset is core to Payabli’s architecture spanning Pay In, Pay Out, and Pay Ops.
Tune in to hear Jo and Will’s take on building category-defining infrastructure from the ground up, and why every software company is quickly becoming a fintech company.